Bear Shadow '21
FESTIVAL BRANDING | FESTIVAL DESIGN | POSTER DESIGN


Who they are
Bear Shadow entered it's inaugural year post-covid, and had to adjust to meet safety standards while still maintaining the fun for festival goers. As a multi-day outdoor music festival located in Highlands, North Carolina. With an amazing lineup of musicians, they also included other activities for festival goers such as yoga in the park and movie nights to keep the entertainment going day and night.

Client Goals
Bear Shadow approached us to develop a vibrant branding strategy that would bring their event to life. They sought a comprehensive festival branding package, including merch design, signage design, stage design, and eye-catching poster design. Additionally, they needed engaging animations to elevate sponsor visibility and dynamic social media graphics to promote the event. We were excited to collaborate with Bear Shadow to create a cohesive and captivating brand experience that celebrates community and the spirit of the outdoors!


Festival Branding
For Bear Shadow’s inaugural festival, a distinctive brand identity was crafted to set the tone for a memorable first-year experience. Cohesive branding elements, including logos, color palettes, and typography, were developed to capture the spirit of the outdoors and the festival’s adventurous essence. Additional logo variations were created to support marketing efforts and merchandise design. The aesthetic was carefully balanced with functionality, resulting in branded materials that were both practical and visually engaging. This unified festival identity resonated with attendees, establishing Bear Shadow’s unique presence right from the start.


Poster Design
The festival design process began with a folk-inspired poster that served as the foundation for the entire event’s visual identity. The poster’s bold, colorful elements captured the spirit of the festival, blending nature-inspired motifs with playful, adventurous patterns. This design was then extended across all festival materials, including signage, merchandise, wristbands, and promotional content, ensuring a cohesive look throughout. By starting with the poster as the core visual piece, the festival's branding maintained consistency while conveying energy and excitement, establishing Bear Shadow’s unique identity right from its debut.


Festival Design
To bring Bear Shadow’s debut festival to life, we developed a comprehensive design system that spanned multiple platforms. The project featured vibrant signage to guide attendees and elevate the festival atmosphere, alongside custom-designed merchandise that captured the event's adventurous spirit. Credentials were carefully crafted to reflect the festival’s branding while serving practical needs. Sponsor animations were seamlessly integrated into the event’s visual experience, offering partners valuable exposure without disrupting the flow. To build anticipation and maintain brand consistency, we designed engaging social media graphics that connected with audiences before and during the festival. This unified design strategy ensured Bear Shadow’s launch was both impactful and memorable, leaving a lasting impression on attendees and partners.