For by Ashton, we developed a thoughtful and cohesive brand identity that captures the heart of their artisanal craftsmanship. Our process began with in-depth logo development, where we crafted a refined visual identity that reflects both the elegance and simplicity of their product line. We carefully selected typography, color palettes, and design elements to align with the brand’s natural ethos, ensuring every detail communicated a sense of quality and intention. The result is a polished, cohesive brand that resonates with consumers, conveying the warmth, craftsmanship, and authenticity that by Ashton embodies.

We developed product packaging that reflects the brand's artisanal craftsmanship and minimal elegance. Our design approach focused on creating packaging that complements the unique fragrance profiles of each candle while maintaining a clean, sophisticated aesthetic. We integrated her new branding using her logo, typography, and subtle design elements to align with the brand’s natural, hand-poured identity. The result is packaging that not only protects and presents the product beautifully but also enhances the customer’s unboxing experience, conveying the warmth and authenticity that define by Ashton.

Once branding and product packaging design were finalized, it was time to capture by Ashton’s new brand identity. We photographed the essence of their artisanal, hand-poured candles with an emphasis on natural beauty and craftsmanship. Our goal was to highlight the intricate details of each product, from the clean packaging design to the unique fragrance notes. Using soft, natural lighting and organic props, we created a warm, inviting atmosphere that aligns with the brand’s aesthetic. The photography not only showcases the candles in use but also tells a visual story of the production process, reinforcing the authenticity and care behind each batch. The final images convey both the elegance and simplicity of By Ashton, enhancing the brand’s presence across digital platforms.

As part of a unique candle collaboration with by Ashton, we designed a custom label that brought the brand's identity to life through thoughtful illustration and typography. Our team crafted an original illustration to capture the essence of the collaboration, blending artistic elements with the product’s natural, handcrafted appeal. The label design aligns seamlessly with by Ashton’s aesthetic while adding a playful, bold touch to reflect the candle’s distinctive fragrance profile. This collaborative project showcases our ability to create cohesive, visually striking designs that not only complement the brand but also elevate the product’s appeal in a competitive market.