Fatty's Beerworks

PRODUCT PACKAGING | CUSTOM ILLUSTRATION

Who they are

Fatty’s Beer Works is a vibrant brewery located in Charleston, SC, known for its creative and diverse craft beers. Founded with a passion for brewing, Fatty’s focuses on producing high-quality, flavorful beers that cater to a variety of tastes, from hoppy IPAs to rich stouts. The brewery offers a welcoming taproom where guests can enjoy fresh pints, engage with the brewing process, and participate in special events and tastings.

Client Goals

Fatty’s Beer Works partnered with us to design a beer can for their Robobeer Helles Lager, inspired by the band Robotrio. They envisioned a vibrant and playful design that reflected the lager’s light, smooth, and refreshing profile. Our team focused on blending bold graphics and fun elements that resonated with both beer enthusiasts and music fans. We were excited to collaborate with Fatty’s Beer Works to bring this creative concept to life, ensuring Robobeer stood out on the shelves!

Custom Illustration

For Fatty’s Beerworks, we designed a custom illustration that brings to life the spirit of the band Robotrio for their limited-edition beer. Inspired by the band’s energetic yet laid-back vibe, we illustrated a skeleton character lounging with a drink in hand under tropical palm trees, capturing the essence of both the band’s aesthetic and the brewery’s playful identity. The illustration uses vibrant colors and dynamic elements to stand out, making it not only a memorable piece of artwork but also an engaging visual that resonates with fans of both the brewery and Robotrio. This custom design highlights Fatty’s Beerworks’ commitment to unique, music-inspired branding that appeals to its creative, adventurous audience.

Product Packaging

To create a standout beer can design for Fatty’s Beerworks, inspired by the band Robotrio, we approached the packaging process with a focus on both visual impact and brand alignment. We carefully considered how the design would appear on a curved can surface, ensuring that key elements would be visible from multiple angles for maximum shelf appeal. Using bold colors and strategic layout, we crafted a design that communicates the relaxed, music-inspired vibe of both Robotrio and Fatty’s Beerworks. The final product packaging not only grabs attention but also reinforces the brewery’s identity as a creative, music-driven brand, appealing to a broad audience of both beer enthusiasts and music lovers.

View Our Work