Highlands Food & Wine '21
FULL FESTIVAL DESIGN
POSTER DESIGN | MERCHANDISE | SIGNAGE | CREDENTIALS | STAGE SCRIM
WHO THEY ARE
Since 2016, Highlands Food & Wine has taken place in the Highlands Plateau of North Carolina and celebrates culinary delights across four days of fun events, highlighted by craft beers, wines, spirits, and a variety of alcohol-free beverages, all topped off with performances from world-renowned musical performers.
Client Goals
In their 5th year, Highlands Food and Wine approached us to create a vibrant and cohesive branding experience for their festival. They sought festival branding that included eye-catching poster designs, unique merchandise graphics, and engaging signage that captured the event’s spirit and helped direct and inform festival goers. Additionally, they needed social media graphic designs, credential designs, and stage scrim designs, along with fun animations and GIFs to enhance their online presence. We were excited to help them bring their vision to life and to make this festival unforgettable!
Poster Design
Highlands Food and Wine approached us looking to develop an elegant and adventurous festival design, starting with a beautifully crafted poster that encapsulated the event's refined yet natural vibe. This initial poster design served as the cornerstone for all festival materials, including social media graphics, credentials, stage scrim designs, merchandise, animation loops to credit sponsors and signage designs. Each element was thoughtfully designed to enhance the overall experience, ensuring that attendees feel immersed in the ambiance of Highlands Food and Wine. The result is a seamless integration of design across all touchpoints, reinforcing the festival's commitment to elegance and nature.
Merchandise Design
A festival design package would be incomplete without the design of merchandise. Our design process focused on developing a cohesive look for a range of products, including blankets, bandanas, and coffee labels, all reflecting the festival's sophisticated yet natural vibe. Each merchandise item was thoughtfully designed to resonate with attendees, enhancing their connection to the festival while offering them stylish and functional keepsakes. This comprehensive approach ensured that the merchandise not only aligned with the festival's branding but also enhanced the overall experience for all participants.
Signage
The importance of signage design helps enhance the festival experience by providing clear visuals and essential information for attendees. Our signage design included directional signs, vendor displays, and informational boards that seamlessly integrate with the festival's natural aesthetic. Each piece was thoughtfully crafted to showcase food and craft vendors, highlighting their offerings while ensuring attendees can easily navigate the festival grounds. This cohesive signage design enhanced the overall ambiance of Highlands Food and Wine, making it both informative and visually appealing for all participants.
Credentials
With the festival design laid out, we designed wristbands for attendees, staff badges, and volunteer credentials, all crafted to ensure clear identification for security while maintaining a stylish aesthetic. Utilizing the festival's custom design, we incorporated these elements to reflect the festival's connection to the outdoors. Each credential was designed for durability and comfort, ensuring they could withstand the festival atmosphere while also serving as stylish accessories. This cohesive design strategy not only enhances the overall attendee experience but also reinforces the festival's identity, making every participant feel part of the Highlands Food and Wine community.
Stage Scrim
For Highlands Food & Wine, we designed custom stage scrims that elevated the visual identity of the festival while enhancing sponsor visibility. Our design seamlessly integrated the event’s branding with sponsor logos, ensuring a cohesive look that aligned with the festival’s upscale, rustic aesthetic. The scrims featured subtle patterns and typography that complemented the natural ambiance, creating a polished backdrop for performances without distracting from the main stage. This blend of functionality and design not only enhanced the attendee experience but also provided valuable brand exposure for festival sponsors, reinforcing Highlands Food & Wine’s reputation as a premium event.
