Their selected brand package also included a comprehensive brand guide to ensure consistent application across all platforms. This guide includes detailed specifications on logo usage, color palettes, typography, and imagery styles, all designed to reflect their identity as a videography-focused company that captures the spirit of exploration. We provided examples of how to apply these elements across various materials, from marketing collateral to digital assets, emphasizing the importance of maintaining a cohesive look and feel. Additionally, the brand guide offers guidelines for tone and messaging, helping to communicate their passion for adventure and photography effectively. This resource equips Open Road Visuals with the tools they need to present a unified brand identity that resonates with their target audience.