Open Road Visuals
Greenville, South Carolina



Who They Are
Open Road Visuals is a run and gun creative agency with 5+ years of experience in the industry. They value working with lifestyle and outdoor brands to help extend their reach and convert viewers into buyers.



Client Goals
Being an experienced creative agency, Open Road knew they needed a fully realized brand to represent their success and adventurous company values. They wanted to also extend their client outreach with a well designed website that spoke for their business.
Client Services
Full Brand Package
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Multiple logo formats
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Primary word marks, secondary word marks, badges and icons​
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Brand guide to show where and how to execute logos
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Custom font
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Custom brand colors
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Level 1 Web Design
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Web Design
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Four page site
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Home, About, Work, Contact​
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Domain Connection





After consulting, our design team knew it was important to do an adventurous and organic brand for Open Road.

Kaleidoscopic quickly got to work designing a logo that was as creative and detail oriented as Open Road.

Once the brand guide was finalized, we used Open Road's beautiful photography to help design their website. The focus was on clean and organic interface that show cased the company's best assets.










