Real Park Life
Greenville, South Carolina
Who They Are
Real Park Life is a lifestyle store, co-founded by avid travelers, Kevin and Kenny, during the peak of the pandemic. Park Life’s driving purpose is to reconnect us with Nature—to awaken in us the sense of urgency to explore, discover, and immerse ourselves Nature. It is our collective natural habitats that we are both celebrating and protecting. The nature and wildness in these parks is part of our heritage.
Client Goals
Real Park Life sought comprehensive branding and merchandise design for their lifestyle clothing store, focused on travel and national parks. This included developing a captivating brand identity that reflects the spirit of adventure and connection to nature. They also needed a series of unique merchandise designs inspired by the diverse landscapes of national parks. These designs needed to evoke a sense of exploration and wanderlust and be applicable to a wide range of merchandise items such as apparel, accessories, and souvenirs while maintaining a cohesive brand aesthetic.
Client Services
Full Brand Package
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Multiple logo formats
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Primary word marks, secondary word marks, badges and icons​
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Brand guide to show where and how to execute logos
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Custom font
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Custom brand colors
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Level 1 Web Design
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Web Design
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Four page site
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Home, About, Work, Contact​
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Domain Connection
We were excited to assist Real Park Life in bringing their brand to life visually and connecting with their audience in a meaningful way. We knew we had to create merchandise designs that perfectly captured their brand's narrative and vibe, ensuring that each product resonated with its target audience.
After creating our initial sketches and mock-ups, we carefully selected typography and color schemes to ensure we had visually appealing, scalable designs suitable for various printing techniques and merchandise types. We then shared these with Real Park Life for feedback and iteration, collaborating closely to finalize and refine the chosen designs.
Once the logo was finalized, we crafted a compelling visual identity package to put the finishing touches on their lifestyle clothing brand dedicated to celebrating national parks. We ensured consistency across all branding materials and apparel options, and Real Park Life had a merchandise line cohesive with their brand identity.
