Real Park Life
BRANDING | CUSTOM ILLUSTRATION | MERCHANDISE DESIGN


Who they are
Real Park Life is a lifestyle store, co-founded by avid travelers, Kevin and Kenny, during the peak of the pandemic. Park Life’s driving purpose is to reconnect us with Nature—to awaken in us the sense of urgency to explore, discover, and immerse ourselves in Nature. It is our collective natural habitats that they are both celebrating and protecting.

Client Goals
Real Park Life sought comprehensive branding and merchandise design for their lifestyle clothing store, focused on travel and national parks. This included developing a captivating brand identity that reflects the spirit of adventure and connection to nature. They also needed a series of unique merchandise designs inspired by the diverse landscapes of national parks. These designs needed to evoke a sense of exploration and wanderlust and be applicable to a wide range of merchandise items such as apparel, accessories, and souvenirs while maintaining a cohesive brand aesthetic.