For 2025, Riverfront Revival’s festival merchandise was reimagined to evolve alongside the event’s growing identity while staying deeply rooted in its Southern origins. Building on visual cues from the year’s poster design, we developed a refreshed collection of illustrated merchandise designed to feel coastal and timeless. The lineup included t-shirts, long sleeves, hoodies, hats, stickers, specialty accessories, and new to that year — beanies, windbreakers and pullover hoodies. Each thoughtfully designed as a stand-alone piece of art or a full cohesive clothing lineup for the whole family to match. Inspired by Charleston’s coastal landscape and the energy of the festival itself, the designs feature custom illustrations, bold typography, and familiar Lowcountry motifs—boats, fish, and flowing river forms—woven together with a modern sensibility. The result is cohesive merch that feels curated rather than commercial, offering festival-goers wearable keepsakes that extend the Riverfront Revival experience well beyond the weekend and capture the spirit, place, and community at the heart of the festival.

As Riverfront Revival enters a more established chapter, the 2025 signage reflects a thoughtful evolution of the festival’s visual language. Built on the foundation of the year’s poster design, the signage expanded the use of custom illustration, color, and typographic hierarchy across the festival grounds. The scope included illuminated bar menus, vendor signage, and directional elements designed to support crowd flow and elevate the overall experience. Together, these touchpoints worked in harmony to create a cohesive, immersive environment aligned with the energy and character of the festival.

With each passing year, Riverfront Revival continues to grow while honoring the traditions that define it. The 2025 festival poster reflects this balance, blending Southern heritage with a fresh visual approach inspired by Charleston’s coastal setting and vibrant music culture. Rather than a traditional list-style lineup, the artists’ names are integrated directly into the artwork—creatively displayed within illustrated matchboxes that feel playful, nostalgic, and rooted in Southern imagery. Custom illustrations of native wildlife, riverfront landscapes, and nautical elements are layered throughout the composition, forming a collage that feels lively and intentional. A warm, energetic color palette and expressive typography anchor the design within Riverfront Revival’s established brand identity. Designed to live beyond the weekend, the poster serves not only as a promotional piece but also as a collectible keepsake—capturing both the evolution and enduring spirit of this beloved festival.

Riverfront Revival’s 2025 visual stage refresh focused on extending the festival artwork through motion. Sponsor animation loops were reimagined using the year’s illustrated poster design, translating static visuals into dynamic, on-screen moments across LED displays. Custom motifs, color, and artwork were brought into motion, creating animation loops that felt cohesive with the overall festival branding. Sponsor logos were integrated thoughtfully into these sequences, allowing brand visibility to feel organic and aligned rather than interruptive. These refreshed animations reinforced Riverfront Revival’s visual identity while enhancing sponsor presence, contributing to a cohesive on-site experience that maintained the festival’s atmosphere and creative integrity.

Carrying the 2025 artwork into the smallest details, Riverfront Revival’s credential system received a thoughtful visual refresh that balanced function with personality. Access credentials were designed across multiple tiers—including all-access, media, partner passes, and attendee wristbands—each tied together through a shared visual language rooted in the festival’s coastal aesthetic. Vibrant color, custom illustration, and clear hierarchy ensured credentials were easy to identify at a glance while still feeling elevated and cohesive with the broader festival branding. From laminated passes to comfortable, wearable wristbands, each piece was designed with both usability and style in mind. These credentials functioned as more than access tools—they became another touchpoint for branding, reinforcing Riverfront Revival’s identity throughout the venue and creating a consistent visual experience for artists, staff, partners, and festival-goers alike.