Sonder
Greenville, South Carolina
Who They Are
Sonder is a traveling bridal hair and makeup company owned and operated by Mary Caroline Bean - Wade. Mary Caroline hand picks her own team as needed to help make any bride feel beautiful and pampered on her most important day.
Client Goals
Sonder was looking to have full top to bottom branding. From logos to a website for clients to come book, and view her services offered. She wanted her brand identity to have that free boho vibe but to still keep it professional and clean.
Client Services
Top to bottom branding
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Multiple logo formats
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Primary word marks, secondary word marks, badges and icons​
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Brand guide to show where and how to use logos
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Custom font
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Custom brand colors
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Business Card Add on
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Level 1 Web Design
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Web Design
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Photography Session
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2 hours + editing​
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Four page site
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Home, About, Services, Contact​
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Domain Connection
From initial consultations, we knew that a boho esthetic with organic shapes and fonts would fit perfectly with Sonder's brand identity. Through the creative process we designed a brand guide perfect for this traveling makeup team.
Once the brand guide was finalized, it was time for the perfect photography session to pull this brand's identity together.
By using the warm tones of their custom color palette, we were able to create a cohesive website design. Custom fonts, logos, and photos were added for a cohesive touch, and Sonder's site was up and ready for booking.
