Sonder
Greenville, South Carolina

sonder_full_branding_photography
sonder_full_branding
sonder_full_branding_photography

Who They Are

Sonder is a traveling bridal hair and makeup company owned and operated by Mary Caroline Bean - Wade. Mary Caroline hand picks her own team as needed to help make any bride feel beautiful and pampered on her most important day. 

sonder_full_branding_photography
sonder_full_branding_photography
sonder_full_branding_photography

Client Goals

Sonder was looking to have full top to bottom branding. From logos to a website for clients to come book, and view her services offered. She wanted her brand identity to have that free boho vibe but to still keep it professional and clean.

Client Services

Top to bottom branding

  • Multiple logo formats

    • Primary word marks, secondary word marks, badges and icons

  • Brand guide to show where and how to use logos

  • Custom font

  • Custom brand colors

  • Business Card Add on

Level 1 Web Design

  • Web Design

  • Photography Session

    • 2 hours + editing​

  • Four page site

    • Home, About, Services, Contact​

  • Domain Connection

Where We Come In

From initial consultations, we knew that a boho esthetic with organic shapes and fonts would fit perfectly with Sonder's brand identity. Through the creative process we created a logo package perfect for this traveling makeup team.

sonder_full_branding
What We Did

After creating the logo package, we got to work on the brand guide. This helps the client put all of our hard work to use. Then came photography that helped to create the perfect website to tie together Sonder's new brand identity.

sonder_full_branding_brand_guide
What We Finalized

By using the warm tones of their custom color palette, we were able to create a cohesive website design. Custom fonts, logos, and photos were added for a more personal touch, and then Sonder's site was up and ready for booking.

sonder_full_branding_web_desig