The branding we crafted for Sonder Beauty Collective features custom typography with organic curves, balanced by modern serif accents, evoking both sophistication and warmth. A carefully selected earthy color palette, including rich browns, soft neutrals, and warm terracotta tones, was chosen to align with Sonder’s natural and refined aesthetic. The logo variations and accompanying brand marks were designed for versatility, ensuring seamless application across digital platforms, print materials, and packaging. This brand identity encapsulates Sonder’s mission to provide high-end, on-the-go beauty services, helping them stand out as a trusted, stylish choice for inclusive weddings and events.

With her new branding, we crafted an elegant business card for Sonder, a traveling wedding hair and makeup stylist, using the bespoke branding they developed to reflect the company’s refined and mobile nature. The card design features Sonder’s custom logo prominently, with organic typography and soft, earthy tones from the brand palette, including rich browns and neutral accents. Thoughtfully laid out, the business card balances aesthetic appeal with functionality, incorporating essential contact details in a clean, readable format. The subtle use of decorative brand elements adds a unique touch, ensuring the card feels as premium as the services Sonder offers. This design not only enhances brand recognition but also leaves a lasting impression on prospective clients, perfectly aligning with Sonder’s luxurious yet approachable identity.

Once all branding was finalized, we then organized a professional photography session to capture the essence of their brand and showcase their expertise in an authentic and engaging way. The shoot focused on highlighting candid moments between the team and clients, set against a backdrop of warm natural light and rustic textures, complementing the brand’s boho-inspired aesthetic. Every detail, from tools and products to client interactions, was thoughtfully captured to tell the story of the collective’s artistry and professionalism. These images were not only used to enhance their website design but also to convey the inviting and personal nature of their services, creating a visual narrative that resonates with their audience.

With her new brand identity, we also designed a stunning website for Sonder, seamlessly integrating the brand identity we developed with a curated photography session. The website’s design reflects Sonder’s refined yet approachable aesthetic, using the earthy color palette, custom typography, and decorative brand elements to create a cohesive visual experience. High-quality, lifestyle photography showcasing Sonder’s team in action adds authenticity and warmth, helping prospective clients connect with the brand’s personality and professionalism. The site features intuitive navigation, engaging service descriptions, and a modern yet inviting layout, perfectly balancing style with functionality. This thoughtfully designed website not only showcases Sonder’s expertise but also reinforces their brand identity, providing a polished digital platform to attract clients and grow their business.