Wheat Creek Outpost
Mill Spring, North Carolina
Who They Are
Wheat Creek Outpost is a luxury camping experience in Mill Spring, NC, opening in the Spring of 2024. They offer all of the amenities of a 5-star hotel with safari styled tents, in the middle of 30 beautiful acres. Each tent offers en-suite bathrooms, kitchenettes, and heating and air conditioning.
Client Goals
Wheat Creek Outpost required a brand identity that would help to establish and enhance their developing company. They were looking to have a sophisticated and memorable image to reflect their upscale camping experience, and align with their target demographic. This included a desire for a brand that exuded luxury yet remained approachable, inviting outdoor enthusiasts of all levels to experience the beauty of nature in style.
Client Services
Full Brand Package
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Multiple logo formats
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Primary word marks, secondary word marks, badges and icons​
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Brand guide to show where and how to execute logos
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Custom font
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Custom brand colors
We understood the importance of approaching the branding process with a sohpisticated mindset to create a memorable logo. It was essential for the logo to embody the essence of luxury camping while remaining versatile and adaptable for use across different platforms, including signage, merchandise, and digital communications.
Starting with a comprehensive research into the site's unique features, target audience, and brand values, we began the design process. Through mood boards, sketches, and an exploration of diverse conceptual directions, we finally came upon a brand identity that encapsulated this ultimate outdoor retreat.
After going through the strategic process of finalizing a comprehensive brand identity for this luxury camping site, we were able to culminate a cohesive brand package. This package encompassed logo variations, typography choices, color palettes, and patterns that conveyed the site's luxurious yet adventurous persona.
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