Willow Kate
Greenville, South Carolina


Who They Are

Owner and operator, Kristen Jones decided to open up her own boutique after having her 3rd child, Willow. With her creativity still running deep in her bones, she decided to make this business venture a bonding experience to share with her baby girl.


Client Goals

Entering back into the entrepreneurial world, Kristen was looking for top to bottom branding. She wanted to embody the light, fresh and fun mood of her daughter Willow into her branding. This includes her logos, web design as well as product photography to showcase her little's fashion on her very own littles. 

Client Services

Full Branding Package

  • 4+ different Logo Formats

    • Primary word marks, secondary word marks, primary badges, and icons

    • Custom font

    • Custom color palette

    • Business card add on

Level 1 Web Design

  • Photography

  • Website Design

  • 4 page site

    • Home, Shop, Our Story, Contact​

Where We Come In

After consulting with Kristen we were able to create a fitting brand identity for Willow Kate. Kaleidoscopic decided to create a muted yet organic color palette to compliment the simple artwork and fonts.

What We Did

With the custom color palette created for the logos, Willow Kate finally had a brand image. Soon after designing the logos, Kaleidoscopic got to work on product photography to help elevate the web design.

What We Finalized

After a day of shooting product photography, Kaleidoscopic then got to work on pulling it all together for the website. Then finally, Willow Kate had a business front up and ready to go.